Hi, I’m Kelly Shaw – Salon Owner, Coach, Author, and Speaker

I’ve been where you are, and I understand the challenges you face as a salon owner. With over 20 years of hands-on experience running a successful salon, I know how overwhelming it can feel when you’re caught up in the daily grind—juggling clients, staff, and financial worries. But here’s the good news: You don’t have to face these struggles alone. As a respected coach, I’ve helped salon owners just like you rediscover their passion, overcome persistent business challenges, and create a thriving salon they truly love. Let’s connect for a free call, and together we’ll map out a plan to reignite your business and achieve the success you deserve.

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Salon Business Coaching with Kelly Shaw

Salon Business Coaching with Kelly Shaw

As a dedicated business coach, I’m here to work with you one-on-one, offering the guidance and support you need to overcome the roadblocks holding you back. Together, we’ll dismantle any limiting beliefs and build a clear path toward creating the life and business you’ve always dreamed of.

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How To Make Your Salon Work So You Don't Have To

How To Make Your Salon Work So You Don't Have To

Have you fallen out of love with your salon? Do you think about giving in? Are you looking to make things better but never actually ‘DO’ anything consistent and constructive with what you learn? You are not alone! In my book, I share some easy steps to help make your salon more profitable and less stressful.

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Team Talks and Public Speaking

Guest Speaking

As well as offering personalised 1:1 coaching and bespoke training programmes for salon owners, I’m also an experienced public speaker, and I love sharing my passion, knowledge, and insights at events, giving salon professionals the tools they need to stay ahead in the fast-paced beauty industry.

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"With Kelly's help and guidance I sorted out my 'Profit Vampires' and finally understand why making a decent profit has always been so hard.  I've organised my price list, changed the treatments I focus on and can already tell the next 12 months are going to be a lot more fun!"

Louise Brown

121 Beauty
"If you're a salon owner, no matter how experienced, you should read Kelly's book!  It has simplified what I have learned from my past 8 years as a salon owner into an easy to digest guide to running a happy and successful salon. I wish I had this book 8 years ago as it would have saved me a lot of stress!  I am delighted it found me now as it has again taught me some valuable lessons that I will implement in my salon immediately.  If you are a salon owner, no matter how experienced, you should read this book!!"

Laura Stafford

Laura's Beauty Rooms
"Coaching with Kelly has given me the freedon I didn't think I could have from my business.  I began my coaching journey with Kelly when I found out I was pregnant. I'd always run my salon with ME at the heart of everything, because it was the only way I knew to do it!  When I became pregnant, I realised this had to change, and working with Kelly made a huge difference to how I felt about taking maternity leave.  Kelly taught me how to become an effective leader, comfortable creating the systems and accountability necessary to delegate the running of my salon to my team.  She gave me the confidence to stand back, knowing m ysalon was in capable, well trained hands. This means, pregnant or not, if you're a salon owner who's too busy being busy to effectively empower your staff and get your salon working for you... I recommend you ask Kelly for help!"

Norma Stone

Norma Stone Beauty
"I read the whole book in a few hours and feel totally inspired!  Kelly's remarkable experience demonstrates she is an amazing ambassador and coach for our industry.  Kelly shares a simple formula to really show you how to rethink your profits. I think every salon owner creams of this."

Dawn Whelan

Regents Park Skin Experts
"Kelly obviously has so much experience, and shares the key life experiences of running her own salon. She just ‘gets’ how to work a team so everyone is included and learns along the way. Highly recommended!"

Mrs G

"A very interesting and informative read. I found this book extremely useful even though I’ve had my salon for 31 years. Always something to learn. The book covers everything a salon owner needs to know - be it a new salon or well established! Simple and easy to follow. Would highly recommend. Thank you Kelly."

Suzi Mitchell